The 2020 SMB Owner’s Guide:
Becoming a Stronger Breed of Business
No sugar coating - this is an SMB and retail mass-extinction event. COVID-19 is the meteor slamming into earth 60 million years ago, killing off all the dinosaurs (see bankruptcy list of major retailers). The good news? The mammals survived that and flourished because the fucking dinosaurs all died. We are here because the T-Rex is not.
This eBook isn’t for businesses that won’t be around in 2021. This eBook isn’t for a business that is currently franchised, though if you take these ideas to heart you might find yourself growing into the next great franchise.
Welcome to Data Driven SMB
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“The Data Driven team’s guidance over these last several months has been invaluable. I had just accepted not knowing a lot of things about my business And that’s not the case any more ”
— Debbie B., California,
Restaurant Owner
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